Dr. Pillai Riddell is the Director of the Opportunities to Understand Childhood Hurt Laboratory or The OUCH Lab (www.yorku.ca/ouchlab) at York University, Canada. She also is an advisory board member of the Sick Kids Pain Centre, the Sick Kids Infant Mental Health Promotion Program and the Strong Minds Strong Kids organization (formerly known as the Psychology Foundation of Canada). As both a basic behavioural scientist and a clinical psychologist, Dr. Pillai Riddell leads a world-renown research program in infant and young child pain that seeks to understand pain from psychological, social and a biological perspective. Among her award-winning research accomplishments, she built the largest cohort in the world studying young child and parent interactions in vaccinations over the first five years of life. Her research often focuses on the power of parents to make vaccinations less painful now and in the future for young children. The OUCH lab’s new direction seeks to innovate an artificial intelligence solution to infant pain assessment in the Neonatal Intensive Care Unit. Dr. Pillai Riddell is a member of the Royal Society of Canada’s College of New Scholars, Artists and Scientists, the 2019 American Pain Society’s Jeffrey Lawson Award for Advocacy in Children’s Pain winner, and recipient of Canadian Pain Society’s 2020 Outstanding Mentorship Award.